BUILDING PREDICTIVE BRAND STRATEGIES BY IDENTIFYING THE MOST SUSTAINABLE DRIVERS OF BUSINESS SUCCESS
THE ONLY BRAND STRATEGY PRACTICE CREATING BREAKTHROUGH STRATEGIES THAT ARE 85%+ PREDICTIVE OF PURCHASE
Applying a proprietary network modeling approach that combines the science that today’s technology provides, with the art of traditional market research and hypothesis-driven benefit testing, Predictive Branding Partners works with many of the world’s most loved B2C and B2B brands in verticals from food to finance. Our strategies enable senior marketing and business leaders to take the focused actions that create measurable brand and business value, translating into top- and bottom-line success.
Leveraging artificial intelligence software and our partnership with The Harris Poll, we have developed a way to uncover researched-backed brand strategy that is reliably decision-grade. In fact, we’ve proven it to be at least 85% predictive of purchase decisions with clients like Subway, Vistaprint, and Akamai Technologies.
Savvy CMO’s are partnering with us to provide analytical rigor, paired with classical brand thinking, to help them make the right decisions that ensure brand success. Is your organization ready to create measurable brand value that translates into top-and bottom-line results?
BRINGING CLASSICAL MARKETING TO THE CUTTING EDGE
We watched the shift from the classical approach to brand strategy development to big data to inform the future of brands. It reminded us of how the companies that were trying to chase Walmart in the 80s and 90s invested in the consulting-focus-of-the-moment, supply chain. Not surprisingly, those companies that had the potential to differentiate and grow became genericized and went out of business. Today, the slavish following of big data, irrespective of company or industry, is having the same effect.
While we have great respect for how data can lead to a holistic understanding of the consumer and their journeys, it’s only as good as its sources and the way it is interpreted. We thought there should be a direct link between customer opinion and market outcomes. So, we found a way to employ a modern, data-driven approach to help companies return to the kind of creative brand thinking that was originally successful in building their company’s fortunes. In our work with clients over the past several years, we’ve found it to outstandingly predictive in the ways that will win the attention of consumers, engage employees, and drive results.
