USING PREDICTIVE ANALYTICS TO IDENTIFY, ISOLATE, AND AMPLIFY GROWTH DRIVERS FOR YOUR BRAND
Predictive Branding™ is a marketing strategy practice that uses predictive analytics to identify, isolate, and amplify growth drivers for brands across industries. When strategies are predictive, teams can proactively anticipate, adapt, and act.
We built this approach as a reliable, market-tested solution for the ever-expanding set of requirements business leaders are facing. We saw our clients using obsolete insights and strategy tools that were causing them to lag and leave money on the table. We saw that they were basing their strategies and tactics on the widespread availability of data, rather than their company or industry. We noticed that they were more confident in their ability to achieve short-term results from their performance marketing engines than they were about their ability to grow their brands for the long-term.
We knew there had to be a better way to create measurable brand value by balancing the art of brand strategy with the science of data-informed decision making. We wanted to help our clients positively impact competitive advantage and business performance by making the right bets on strategy, marketing, and investments.
STRATEGY
We immerse ourselves in your brand and business, define the challenge and questions demanding answers, and capture and analyze audience opinion and insights using state-of-the-art network modeling approaches to pinpoint the precise actions to take to achieve the results you want.
ACTIVATION
We take your predictive strategy and move to plan alignment and activation cross-functionally and with agency partners, leading to new actions for influencing behavior and effecting change in your marketplace.
PERFORMANCE
The common element in all we do is performance: helping brands create tangible business value through adaptive marketing, brand investment, and organizational actions that lead to better results.
THE PREDICTIVE BRANDING™ SOLUTION MEETS YOU WHERE YOU ARE AND ADAPTS TO YOU
USE CASES
BRAND STRATEGY
Protect and grow brand value. For the enterprise, product, or service. Move from “guess and check” to “predict and win.”
BRAND MESSAGING
We put the science into figuring out precisely what messaging will support your brand-building efforts.
BRAND TRACKING
Boost the performance of existing tracking and monitoring solutions. Move from descriptive “what happened” to predictive “how to make it happen.”
CUSTOMER SEGMENTATION
Predictive segmentation linked to real-world outcomes. Address the pain point of “academically interesting, but not actionable.”
PRODUCT INNOVATION
Optimize product development and marketing ROI. Lead by knowing “what the market needs” instead of trailing based on “what the market says it wants.”
CUSTOMER EXPERIENCE
Pinpoint the critical experience elements that deliver a competitive advantage. Focus investment where winning matters most.
CRISIS MANAGEMENT
Pivot from defense to offense. Predictive insights for determining when and how to act to take control of the debate.
PERFORMANCE MARKETING
Employ our rigorous process to determine the right strategy going in, what will improve activation, and what will keep the strategy agile across the full market value proposition.
EMPLOYEE ENGAGEMENT
Engage and mobilize your employees for impact. Evolve your employee value proposition into a source of competitive advantage and growth.