According to Harvard Business Review, the right brand strategy can and should inform
your corporate culture, aligning with your firm’s values and what your company (and
only your company) provides to its customers and employees.
The result (in addition to the financial ROI) will be that up and down the organization,
you will see a renewed sense of pride, connection, and cohesiveness, and a sense that
“all oars are in the water, pulling in the same direction.”